Coding and The Digital Marketer


Now that we have learned a bit about Search Engine Optimization (SEO) and the importance of using a website with HTML coding. It is only right that as a marketer (digital marketer for that matter) that we understand this specific website coding language.

In case you were wondering exactly what HTML coding actually is……. HTML is an acronym for Hypertext Markup Language. This is the language used to create a web page. Web browser such as Google Chrome, Firefox, Safari, and even Internet Explorer are able to read this language and turn them into the visually appealing web pages we use everyday.

Common HTML tags or codes include:

  • <html> </html> – specifying that this is the language being used
  • <h1> to <h6> – specifying header font size
  • <img> – used to import photos on the webpage

These are just basic HTML tags that are commonly used in the html language. Obviously, there is more behind these tags, which will be important for the html learning process. Learning more about these tags can be done in some of the online courses offered as will be discussed below.

For those looking to enter into the digital marketing/inbound marketing world, having at least a basic understanding of coding is important for the ability to independently make changes to your websites, landing pages, or campaigns. Possessing the skill to make these changes quickly and effectively may save you both time and money.

Think about how obnoxious it would be to have to call your web designer every time you wanted to make a small change to the site. Simple tasks like changing the color of the font on your site can be completed in a timely manner and you would not have to pay the web designer for their time. Sounds like a win-win to me! Hubspot also explains this idea in their blog, “Is Coding the Next Must-Have Skill of the Modern Marketer?”

If you’re now wondering where you learn to code and how to gain this skill, Code Academy is a great resource to learn this HTML language and how to manipulate pieces of your website. As I go through the HTML and CSS courses myself, I am amazed at how easy some of the specific rules for communicating are. Code Academy does a great job of explaining the language terms and codes in a simple way. Learning to code sounds like an intimidating task, but Code Academy has made it easy and actually quite enjoyable! I want to learn more!

Overall, as a digital/inbound marketer possessing basic coding knowledge may prove to be very beneficial for you and your business. Having this basic knowledge might possibly save you time and money while helping you understand the platform you use the most to reach your target customer.

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